About Us
Locally-Owned. Team-Oriented. Community Focused.
Our roots go back to 1955, when Wayne Varland founded the Varland Agency. Years later, in 1974, Mike Coyle started the R.M Coyle Company. These two entities partnered in 1992 to form Coyle-Varland. In May 2015, the agency was purchased by the current leadership team: Dana Kiley, John Rose, and Jeffrey Beto.
Giving back is at the heart of what we do.
Involvement in the Greater Rockford community is important to every team member at CoyleKiley.
Looking for something new? Seeking career advancement?
CoyleKiley is always looking for talented, motivated and qualified new team members. If you have insurance and financial industry experience and are looking for a unique, fast-paced and team-oriented work environment, we would love to hear from you.
Email: reception@coylekiley.com
Fax: 815-987-9862
Dana Kiley
President & Commercial Insurance Advisor
Dana is the President at CoyleKiley Insurance Agency, Inc. He joined Coyle-Varland in February of 2001 and was named a partner in the firm in January 2008. In May, 2015 Dana formed the CoyleKiley Insurance Agency, Inc. with the internal perpetuation of the Coyle-Varland Insurance Agency, Inc. He oversees the daily management responsibilities, works with current & future clients along with assisting in the sales and marketing for the company. Dana is a fully licensed independent agent with a concentration in Commercial Property/Casualty Business.
Dana spent the majority of his early years in Rockford, IL, attending Boylan Central Catholic High School and going on to the University of Iowa, in Iowa City. While at the University of Iowa he was a member of the golf team from 1993-1996 and a member of the Delta Chi Fraternity. Dana graduated from the University of Iowa with a BA in Psychology and a minor in Communications.
Dana is very driven to make Rockford a better place to live and raise a family. Since moving back to Rockford in 2001 and joining Coyle-Varland Dana has become involved with the Rockford Cosmopolitan Club (President 2004-05), Cosmo Charities Board Member and Board President (2008-2011), YMCA Strong Kids Capital Campaign, Boylan Alumni Club, Boylan Alumni Golf Committee, Northern Illinois Community Foundation Scholarship Committee, The First Tee of Greater Rockford Board Member, Rockford Lutheran Foundation Board, NEXT Rockford, West Bend Mutual Insurance Company Advisory Board (2015-2018), and Rockford Bank & Trust Board Member (2012-2019). He is a current board member of Illinois Bank & Trust and Rockford Country Club.
Dana was nominated and recognized as The Rockford Chamber of Commerce’s’ 2011 Twenty-one People You Should Know inaugural award recipient.
Dana is the President at CoyleKiley Insurance Agency, Inc. He joined Coyle-Varland in February of 2001 and was named a partner in the firm in January 2008. In May, 2015 Dana formed the CoyleKiley Insurance Agency, Inc. with Read More
Jeffrey Beto
Vice President & Commercial Insurance Advisor
Jeffrey Beto, born and raised in Rockford, IL, is partner and Vice President at CoyleKiley. Since joining the CK team in June 2010, he has facilitated unparalleled risk mitigation and cost control measures for his clients. Jeffrey is an alumnus of Campbell University, where he gained extensive experience in sales, leadership and enhancing the customer experience. Passionate about helping people, becoming a trusted advisor to business and personal clients was a natural fit. When not working to save time and money for clients, Jeffrey enjoys time with his wife, Ashley, and three children, Sam, Ella, and Jack. He’s also engaged in the community by serving as Board Director for both Carpenter’s Place and Keith Country Day School.
Jeffrey Beto, born and raised in Rockford, IL, is partner and Vice President at CoyleKiley. Since joining the CK team in June 2010, he has facilitated unparalleled risk mitigation and cost control measures for his clients. Read More
John Rose
Vice President & Commercial Insurance Advisor
John started his insurance career in 2002. He specializes in assisting business owners with customized insurance programs for property, casualty and workers compensation. He has extensive experience with not-for- profit organizations, manufacturers, municipalities, public education, contractors, and restaurants. John is a native of Rockford and graduated from Rockford College in 1999 with a degree in Education.
He was recognized as a “Legendary Performer” in 2003 by West Bend Mutual. John’s involvement with the community includes Coaching Youth Sports; Managing Charity Golf Outings; Member of The Cathedral of St. Peters; and past Board Member of Boylan High School Alumni Board of Directors.
Michele Kimes
Vice President & Director of Employee Benefits
Michele graduated from Creighton University in Omaha, Nebraska with a degree in Journalism/Marketing. She began her insurance career in 1995 at Rockford Health Plans. Michele holds her Accident/Health, Life and Long Term Care licenses. She joined CoyleKiley in 2010.
Michele graduated from Creighton University in Omaha, Nebraska with a degree in Journalism/Marketing. She began her insurance career in 1995 at Rockford Health Plans. Michele holds her Accident/Health, Read More
Mike Coyle
Director
Graduated from Northern Illinois University with a degree in Finance. He began his insurance career in 1974 as a field rep for Crum & Forster Insurance Company. In 1978 he founded the R.M. Coyle Company, an independent agency. In 1991, R.M. Coyle Company merged with the Varland Agency, forming the Coyle-Varland Insurance Agency, Inc. Mike became the Director of CoyleKiley Insurance Agency, Inc. in 2015.
Graduated from Northern Illinois University with a degree in Finance. He began his insurance career in 1974 as a field rep for Crum & Forster Insurance Company. In 1978 he founded the R.M. Coyle Company, an independent agency. Read More
Tina Bridegan
Director of Operations and Key Account Manager
Tina began her insurance career in 1994 becoming licensed in Property and Casualty. She continued with her Accident/Health and Life license in 2007. Tina earned her Certified Insurance Service Representative designation in 1998. She has a varied background in accounting and office administration. She joined the CoyleKiley Insurance Agency team in 2007.
Tina began her insurance career in 1994 becoming licensed in Property and Casualty. She continued with her Accident/Health and Life license in 2007. Tina earned her Certified Insurance Service Representative designation in 1998. She has a varied background in accounting Read More
Cindy Genandt
Agency Accountant
A graduate of Winnebago High School, Cindy earned her AAS Degree in Business Administration from Rock Valley College while working at Rockford Life Insurance Company. Her accounting and office administration career includes working for an individual investor; a start-up company developing hardware and software for temperature controls; and a telecommunications company serving Fortune 100 customers prior to joining CoyleKiley’s management team in 1999.
At CoyleKiley, Cindy’s primary responsibilities include accounting, managing the ICT Systems and administering agency employee benefits.
A graduate of Winnebago High School, Cindy earned her AAS Degree in Business Administration from Rock Valley College while working at Rockford Life Insurance Company. Her accounting and office administration career includes working Read More
Taylor Meyers
Accounting Assistant
Taylor joined Coyle Kiley in 2022. She was born and raised in the Rockford area. After attending Boylan Catholic High School, she graduated from Southern Illinois University Edwardsville and went on to receive her master’s degree. Taylor brings 5+ years of accounts receivable experience. She currently heads the Girls Soccer Program at Boylan and assisted the 2021 Boys State Champion team. In her free time, she enjoys traveling with her husband and extended family.
Taylor joined Coyle Kiley in 2022. She was born and raised in the Rockford area. After attending Boylan Catholic High School, she graduated from Southern Illinois University Edwardsville and went on to receive her master’s degree. Read More
Tom Graceffa
Commercial Insurance Advisor
Tom joined CoyleKiley Insurance Agency in 2015. Tom became licensed in all lines of insurance in 2013 and is a designated Commercial Lines Coverage Specialist, focusing on Commercial Property and Casualty insurance for a variety of businesses. Tom is a native of Rockford, and a graduate of Boylan Central Catholic High School. Through his time at Boylan, he was a member of the wrestling team and was also active in the Boy Scouts of America. Tom moved on to graduate from Northern Illinois University with a BA in Corporate/Organizational Communication and a minor in Sociology. While at NIU, he held a board position on the Lambda Pi Eta Communications Honors Society and also worked as an intern for The DeKalb Chamber of Commerce. Currently, Tom is an active board member of The Cosmopolitan Club of Rockford, The Miracle Mile Rockford, and The Giuseppe Verdi Society. He enjoys helping the local community through volunteer work and fundraising for various groups.
Tom joined CoyleKiley Insurance Agency in 2015. Tom became licensed in all lines of insurance in 2013 and is a designated Commercial Lines Coverage Specialist; focusing on Commercial Property and Casualty insurance for a variety of businesses. Read More
Bryan Heidemann
Employee Benefits Consultant
After graduating from Boylan High School, Northern Illinois University and Valparaiso University Law School, Bryan obtained his Accident/Health & Life license in 2015. Bryan remains actively involved in the community. He sits on the board at the Center for Sight and Hearing and serves on the Education and Exhibits Committee at the Discovery Center Children’s Museum. Bryan also volunteers at the Community Foundation of Northern Illinois, as well as his parish and former grade school, Holy Family, where he coaches youth basketball.
Born and raised in Rockford, Illinois, Bryan joined CoyleKiley Insurance in 2018 as an Employee Benefits Consultant. After graduating from Boylan High School, Northern Illinois University and Valparaiso University Law School, Bryan obtained his Accident/Health & Life license in 2015. Read More
Chad Nelson
Employee Benefits Consultant
Chad grew up in Byron, IL. He has been an insurance carrier sales representative and a corporate benefits advisor since 1998. Chad attended Rock Valley College, Illinois State University, and The American College. He lives in Bryon with his wife and three children. Chad is President of the Byron Boosters and is also a board director for Holcomb Bank. He loves the outdoors, coaching his children, and spending time with his family.
Chad grew up in Byron, IL. He has been an insurance carrier sales representative and a corporate benefits advisor since 1998. Chad attended Rock Valley College, Illinois State University, and The American College. Read More
Sal Marino
Employee Benefits Consultant
Born and raised in Rockford, Sal joined the CoyleKiley Insurance Agency in 2018. He began his Employee Benefits career in 1992. Sal is skilled in all areas of Employee Benefits, with expertise in reinsurance, self-funding and plan design. He also has a background in underwriting and third party administration. Sal is licensed in Accident, Health & Life. He is a strong community supporter and a member of several industry related organizations.
Born and raised in Rockford, Sal joined the CoyleKiley Insurance Agency in 2018. He began his Employee Benefits career in 1992. Sal is skilled in all areas of Employee Benefits, with expertise in reinsurance, self-funding and plan design. Read More
Mindy Nanni
Employee Benefits Account Manager
Mindy grew up in Rockford, graduating from East High School and joined CoyleKiley in 2018. Mindy began her insurance career in 1993 and has held her Accident/Health and Life insurance license since 1988. She brings 25 years of experience in the Life & Health insurance market, focusing primarily on employee benefits, as well as HR Management, claims resolution and customer service.
Mindy grew up in Rockford, graduating from East High School and joined CoyleKiley in 2018. Mindy began her insurance career in 1993 and has held her Accident/Health and Life insurance license since 1988. Read More
Laura Penwarden
Employee Benefits Account Manager
Laura was born and raised in the Rockford area. After graduating from West High School, she obtained a Secretarial Associates Degree from Rock Valley College and started in the insurance industry in 1979. Laura obtained her Life & Health license in 1999 and her Property & Casualty license in 2007. She is licensed in IL and WI. Laura joined the CoyleKiley team in 2019 and brings 40 years of customer service experience. Outside of work, she enjoys gardening & animals and is a past volunteer at Hoo Haven in Durand, IL.
Laura was born and raised in the Rockford area. After graduating from West High School, she obtained a Secretarial Associates Degree from Rock Valley College and started in the insurance industry in 1979. Read More
Stephenie DeMartino
Employee Benefits Account Manager
Steph is from the Belvidere area, graduating from Belvidere High School. She started her insurance background in a GA office and has seen all aspects of the insurance industry from the Employer to the Physician to the Broker side, as well as the HR experience. She is licensed in IL for Life & Health. Steph Joined the CoyleKiley team in 2024 and brings 15 years of customer service experience. In her free time she enjoys being outdoors.
Steph is from the Belvidere area, graduating from Belvidere High School. She started her insurance background in a GA office and has seen all aspects of the insurance industry from the Employer to the Physician to the Broker side, as well as the HR experience. Read More
Sharsten Cravens
Employee Benefits Account Manager
Sharsten is a Rockford native, who started her career in healthcare at Swedish American Hospital. Sharsten is a graduate of Guilford High School and holds a bachelor’s degree in business with an emphasis in organizational development/change management. After serving over 20 years in healthcare revenue cycle management she made a career change to a licensed agent in Accident/Health and Life in 2021. Joining Coyle Kiley in 2025 Sharsten brings her years of experience in healthcare, management, and leadership to the Employee Benefits team here at Coyle Kiley. When not working she enjoys the arts, live music, and spending time outdoors with her son Kullen.
Sharsten is a Rockford native, who started her career in healthcare at Swedish American Hospital. Sharsten is a graduate of Guilford High School and holds a bachelor’s degree in business with an emphasis in organizational development/change management. Read More
Chris Davenport
Life & Wealth Insurance Advisor
A native of Omaha, Nebraska, and a graduate of Western Illinois University, where he played Division I Soccer. Chris coached soccer at Boylan High School for 18 years. Chris is married and has 2 sons. He enjoys traveling for soccer games as well as kayaking and biking. Chris is licensed in 32 states in Life and Health. His vast knowledge of Life, Disability and Long-Term Care coverage is a tremendous resource for all of your Life Planning. Chris has earned MILLION DOLLAR ROUND TABLE (MDRT) in 2022 and is currently pursuing his LACP accreditation.
A native of Omaha, Nebraska, and a graduate of Western Illinois University, where he played Division I Soccer. Chris coached soccer at Boylan High School for 18 years. Chris is married and has 2 sons. Read More
Erin Kiley
Wealth Management Client Relations
Erin Kiley joined CoyleKiley in 2019 as a Wealth Management Sales Assistant and Customer Service Representative. She has since become licensed in both life and health insurance and enjoys supporting clients with their life insurance needs. Born and raised in Rockford, IL, Erin is a graduate of Boylan Catholic High School. She obtained her Bachelor of Science in Marketing from Southern Illinois University in Carbondale. Erin brings 20+ years of excellence in customer service to her clients. She is happiest spending time with her husband Derek raising their two children Layla and Samuel.
Erin Kiley joined CoyleKiley in 2019 as a Wealth Management Sales Assistant and Customer Service Representative. She has since become licensed in both life and health insurance and enjoys supporting clients with their life insurance needs. Read More
Margaret Howard
Commercial Property & Casualty Account Manager
Margaret began her insurance career in 1984, becoming licensed in property and casualty in 1993. And, in 1994, she obtained her Accident/Health and Life license. Margaret joined the CoyleKiley team in 2015 and is currently working towards obtaining her Certified Insurance Service Representative designation.
Margaret began her insurance career in 1984, becoming licensed in property and casualty in 1993. And, in 1994, she obtained her Accident/Health and Life license. Margaret joined the CoyleKiley team in 2015 and is currently working towards obtaining Read More
Diane Roberts
Commercial Property & Casualty Account Manager
Diane began her insurance career in 1990 becoming licensed in property and casualty in 1992. She continued with her Accident/Health, Life license in 2006. Diane earned her Certified Insurance Service Representative designation in 2016 and CISR Elite in 2019. She joined the CoyleKiley team in 2014.
Diane began her insurance career in 1990 becoming licensed in property and casualty in 1992. She continued with her Accident/Health, Life license in 2006. Diane earned her Certified Insurance Service Read More
Karen began her insurance career in 1989, obtaining her Property and Casualty license in 1994. She joined the CoyleKiley team in 2015 and is currently working towards obtaining her Certified Insurance Service Representative Read More
Angie Marcum
Commercial Property & Casualty Account Manager
Angie joined CoyleKiley in 2023 and is licensed in Property & Casualty. She has 26 years of insurance experience and has an Associate in Personal Insurance Designation. In her spare time, Angie enjoys spending time with her family and friends.
Angie joined CoyleKiley in 2023 and is licensed in Property & Casualty. She has 26 years of insurance experience Read More
Bonnie Arrington
Commercial Account Manager
Bonnie was raised on the eastern seaboard and relocated to Rockford in approximately 1997. In 2000, she obtained her Property and Casualty license, marking the beginning of her successful journey in the insurance industry. While she primarily worked on the agency side, she also gained valuable experience in the audit department of a prominent insurance company for a few years.
Outside of her professional life, Bonnie finds joy in cherishing moments with her loved ones, caring for her five adorable dogs, indulging in retail therapy, and embracing the great outdoors.
Bonnie was raised on the eastern seaboard and relocated to Rockford in approximately 1997. In 2000, she obtained her Property and Casualty license, marking the beginning of her successful journey in the insurance industry. Read More
Kristin Hollinger
Personal Insurance Advisor and Account Manager
Kristin began her insurance career and obtained her Property and Casualty license in 1998. She continued with her Life and Health licenses in 2016. Kristin joined the CoyleKiley team in 2017 and earned her Certified Insurance Service Representative designation in 2019.
Kristin began her insurance career and obtained her Property and Casualty license in 1998. She continued with her Life and Health licenses in 2016. Kristin joined the CoyleKiley team in 2017. Read More
Amanda Norman
Personal Insurance Advisor and Account Manager
Amanda began her insurance career in 2005 and is licensed in all lines. She joined the CoyleKiley team in 2021, bringing 15-years experience in personal insurance & in the independent agency and looks forward to completing her CISR designation. Amanda was born and raised in the Rockford area, attended Hononegah High School and went on to attend Illinois Wesleyan University. She is on the PTO board and enjoys cooking & spending time with her husband and daughter.
Amanda began her insurance career in 2005 and is licensed in all lines. She joined the CoyleKiley team in 2021, bringing 15-years experience in personal insurance and in the independent agency. Amanda looks forward to completing her CISR designation. Read More
Valerie Curry
Personal Insurance Advisor and Account Manager
She has garnered 26 years of Insurance experience and recently became a part of the CoyleKiley team in 2023. Along with her wide-ranging experience, she holds certifications such as Associate in Insurance Services, Program in General Insurance, and Associate in Personal Insurance lines. During her free time, she enjoys hiking and taking vacations in places that offer sunshine, ocean views, and beautiful beaches.
She has garnered 26 years of Insurance experience and recently became a part of the CoyleKiley team in 2023. Along with her wide-ranging experience, she holds certifications such as... Read More
Nitsy Utley
Claims Representative
Nitsy joined Coyle Kiley insurance agency in 2022 and is licensed in Property and Casualty. She was born and raised in the Rockford area. As a former events coordinator, she is committed to working closely with clients to customize the right solutions for their businesses. In her free time, she enjoys traveling to new areas with her family.
Nitsy joined Coyle Kiley insurance agency in 2022 and is licensed in Property and Casualty. She was born and raised in the Rockford area. As a former events coordinator, she is committed to working closely with clients to customize the right solutions for their businesses. Read More